Blackpool's Pleasure Beach Resort has remained tight-lipped on plans for their Ice Blast ride, until now, with the exciting news that it will be reimagined and re-themed, then re-open under the name Launch Pad in 2025.

This year Blackpool Pleasure Beach has invested heavily in revamping their Halloween event, Journey to Hell. We were invited to the 2024 media night, to experience everything that it has to offer.

On Friday 13th (yes, really!) we attended the media event and first night of Blackpool Pleasure Beach’s Journey to Hell – Freak Nights 2023.

On Wednesday 9th May we attended the Valhalla media event at Blackpool Pleasure Beach, which gave us the opportunity to experience the re-imagined attraction for the first time.

After much anticipation, Blackpool Pleasure Beach has officially announced that Valhalla will return in April 2023.