The Looping Group, which owns Pleasurewood Hills, has demonstrated its long-term commitment to the park by investing over £1 million in substantial upgrades for the 2025 season. This year’s focal point is the redevelopment of Wipeout, the UK’s last remaining Vekoma Boomerang and the region’s largest roller coaster. The flagship attraction will undergo a comprehensive overhaul, ensuring it remains one of the park’s main draws.

The upgrades to Wipeout will include a full repainting of the track, repair work, and the addition of a new station and updated queue line. A photobooth will also be installed, allowing visitors to capture their adrenaline-filled moments. Most notably, the ride’s iconic train will be replaced with new cars featuring waist supports instead of the traditional over-the-shoulder restraints. This improvement aims to enhance comfort while also intensifying the ride experience.

Ricky Lark, General Manager of Pleasurewood Hills, said:

"The Looping Group recognizes the immense potential of Pleasurewood Hills and is committed to its long-term future. Our investments not only enhance the visitor experience but also support the local economy by creating jobs, boosting tourism, and fostering community growth. As one of the region's biggest and best-loved attractions, we are proud to play a key role in the visitor economy. Despite the challenges faced by the industry, Pleasurewood Hills remains strong and ready to deliver an unforgettable experience for all."

The investment doesn’t stop with Wipeout. The park has also carried out extensive work on its historic carousel, breathing new life into its horses and carriages. Other attractions, such as Marble Madness, have seen upgrades to their track and control systems. The Sea Lion Splash and Birds of Paradise displays, beloved by visitors, continue to impress crowds year after year.

In addition to these thrilling enhancements, Pleasurewood Hills has focused on creating an even more welcoming atmosphere for younger visitors and families. In recent years, popular attractions like Water Fun Factory, Egg-Spress, Safari and Giddy Up have all undergone significant retheming and engineering work.

Since opening in 1983, Pleasurewood Hills has been a cornerstone of family entertainment in the region, creating cherished memories for generations of visitors. The park has also earned recognition in the form of prestigious awards, including accolades from the UK Theme Park Awards and the East Suffolk Business Awards, reinforcing its success and commitment to excellence.

The 2025 season promises to be one of the most exciting yet, with new developments ensuring that Pleasurewood Hills stays competitive within the UK theme park scene. The redevelopment of Wipeout guarantees the park’s continued relevance while maintaining its reputation for fun, adventure, and thrills for visitors of all ages.

The new season kicks off on Saturday, 5th April, with Woody Bear, the park’s lovable mascot, welcoming families to the fun-filled destination.